This Week's WWE Raw Breaks Company Records For Highest-Grossing Event In Greensboro

It seems like a week no longer goes by without WWE setting some sort of attendance or gate record regarding one of their recent shows. A week and a half ago, WWE made history by drawing two consecutive $1 million gates for "WWE SmackDown" and WWE Backlash in San Juan, Puerto Rico. This week, they were setting records in Greensboro, North Carolina. According to Fightful Select, a WWE live events report stated that last night's episode of "WWE Raw," set in Greensboro, was the highest-grossing wrestling event WWE has ever promoted in the area. No hard money figures were provided, and it wasn't clarified whether last night's "Raw" was merely WWE's highest-grossing show in Greensboro or the highest-grossing wrestling show in the history of the city itself.

While WWE has regularly toured Greensboro since 1988, holding everything from TV tapings to live events to pay-per-views, including the 2001 Survivor Series, the city is still generally associated with Jim Crockett Promotions, the predecessor to WCW, which predominantly ran out of the Carolinas during the '70s and '80s. It was in Greensboro that the first ever Starrcade was held, an event that would serve as a precursor to WrestleMania; WWE would later hold their own Starrcade as a live event in Greensboro.

Regardless, WWE's success in Greensboro, coupled with their recent success in Puerto Rico, continues the ongoing trend of WWE doing bigger business than usual in some of their regular haunts. The promotion will look to have that same success this Friday, when "SmackDown" emulates out of another former JCP haunt, Columbia, South Carolina.