AEW Files New Trademark For Double Or Nothing, Intended For Shirts

Right now, a lot of the focus regarding AEW is on All In this August at Wembley Stadium, with the pre-sale for the event officially kicking off this morning. However, there are still a few big shows on the AEW calendar to get through first, with Double or Nothing, scheduled for May 28 in Las Vegas, Nevada, being the next. And recently, AEW did some maintenance when it came to the Double or Nothing trademark.

Last Thursday, the promotion filed to trademark Double or Nothing, a move that would seem weird at first glance given AEW has been running the event since its formation in 2019. However, the registration form shows the trademark isn't in regards to the event itself, but is instead intended for shirts, signaling that it is a merchandise-related trademark. As of this writing, the application has been accepted by the US Patent and Trademark Office, though the process is not yet over, as it still awaits an examination in order to officially clear the trademark. It is unknown exactly when the examination will take place, though barring a setback, it is likely a formality that will not affect AEW's efforts.

Even before the trademark process is complete, AEW will likely be back to putting focus on Double or Nothing, the card of which currently features only an AEW World Title match between champion MJF and challenger Sammy Guevara. That match may change however following "AEW Dynamite" this Wednesday, as "Jungle Boy" Jack Perry and Darby Allin will battle MJF and Guevara in tag team action, with Perry and Allin earning entry into the Double or Nothing main event if they win.